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NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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DECEMBER 9, 2023

You don’t necessarily need programs for every persona type and industry. In other words, if a person is trying to find information about email marketing, how can you simplify that journey so they don’t have to find material on their own? And remember, less is more sometimes.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

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SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 10, 2018

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

Buyer Personas 101

Buyer Personas Marketing Automation Automation B2B Marketing 101

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NOVEMBER 27, 2023

Marketing automation for B2B: Account-based management and lead scoring Buyer personas … have you created them yet? It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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SEPTEMBER 25, 2023

How to align sales and marketing on ideal customer profiles and buyer personas If you don’t already have a well-documented ideal customer profile (ICP) and easily accessible buyer personas, then your sales and marketing teams could be on radically different pages about who you’re all actually trying to reach.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 27, 2023

You can then segment your audiences and create personas. Categorize them by the prospect they were designed for (buyer persona, stage in the journey, etc.). For instance, start by outlining your nurture marketing goals for leads. Goals might include increasing engagement, driving higher conversions or reducing churn.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187