Rev

OCTOBER 9, 2019

I just figured that because they are in that position, they just know better. If I were recommending some new B2B Marketing tech to fight with in the recession, especially one using AI, I would want you to be in that position of knowledge and expectation. I didn’t really look to see how much they knew about it or specialized in it.

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Customer Experience Matrix

JANUARY 18, 2007

Somehow a paper published in 2005 by IBM’s financial services CRM group, “Creating a 20/20 customer experience: From customers to advocates,” recently found its way to my desk. The paper starts out by defining the feelings a customer can have about a bank, ranging from antagonist to advocate. Click here here for a copy.)

Paper 120

Paper Work Management Marketing Management SIC 120

DealSignal

NOVEMBER 9, 2022

Contacts leave their positions or switch industries entirely, and companies pivot radically in search of a footing in today’s economy. When your targeting is precise, you only contact people who want to be contacted and who are looking for products or services within the parameters of your offer. Grow and affirm brand reputation.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Customer Experience Matrix

JANUARY 22, 2007

In particular, “New Rule #1” (“It’s still all about the product”) recommends that retailers partner with other companies to expand their offerings. They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.”

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) The point here is that the product, service, solution that a group of companies really want could be quite different from what the broader pack needs. I am curious to see the papers about this. March 20, 2009 1:17 PM Kenji said.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Choozle

JANUARY 20, 2020

Companies that use their products. Awareness: The stage where potential customers are researching products and services based on the needs or problems that have at their company. The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53