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SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? Ultimately, you want to tie your ad spend to revenue, but since your sales cycle might make that an excessively long process, these are strong performance indicators to report on and optimize against along the way.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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JANUARY 18, 2023

In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Here are tips from Silvio Perez’s DEMAND session “Building a Paid Media Strategy in a Down Economy”: Give your campaigns at least 90 days to measure success. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52