Metadata

JANUARY 18, 2023

In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Which team members, contractors, or agencies aren’t pulling their weight? Typical metrics to look at here are blended cpSQO and SQO created. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? At my last company, we used a data connector to pull everything we needed into a Google sheet—Facebook channel data plus opportunity data from our marketing automation platform (MAP). Engagement? I hope not. Hello, spreadsheets!

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? At my last company, we used a data connector to pull everything we needed into a Google sheet—Facebook channel data plus opportunity data from our marketing automation platform (MAP). Engagement? I hope not. Hello, spreadsheets!

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52