Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Hubspot
MAY 26, 2021
That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. In the simplest terms, on-page SEO encompasses every action you take on your website to affect your ranking on search engines. An off-page SEO strategy supports your website efforts (i.e., On-Page SEO vs Off-Page SEO.
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