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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. It can even suggest what those topics are for a given product category.

SEO 217
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SEO: Are Nofollow Links Still Valuable?

Hubspot

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28
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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. For example, if one of your products or services yields a significantly higher ROI or conversion rate, you can focus SEO efforts on that product or service by building more links to its corresponding page URL on your website.

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Google and the Parable of the Turkey

WebMarketCentral

The farmer would point out that he's making an honest living, providing a valued product in the market. Remember KinderStart above, and there is the case of Wikipedia: there's no question that it wouldn't have become the seventh-most visited site on the Web without serious help from the #1 site.

Google 20
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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

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Blogger outreach is earned media PR, isn’t it?

Biznology

” (Wikipedia). It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers.

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77 Link Building Strategies for SEO in 2022

seo.co

They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. You’ll also likely be interviewing people from outside your organization; those people will be incentivized to link to the finished product, and share it on their own social media platforms.