Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers
Sprout Social
JUNE 27, 2023
In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. It was my first piece of video content too. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling.
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