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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

B2B marketers therefore need to create content for multiple stakeholders at every stage of the buying process : turning contacts into leads, leads into sales prospects, prospects into customers, and—ultimately—customers into brand advocates. One Key Similarity.