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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badass-ness to boardrooms everywhere. ” Episode Links and Resources. Combustion website: [link].

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. How long will it take, and what internal and external resources will be required, to implement it? Marketing and innovation produce results; all the rest are costs.'” One Key Similarity.