Remove Advertisements Remove P2P Remove Resources Remove Storytelling
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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. ” Episode Links and Resources. If you want to establish trust with your customer, you must show your true self and keep it real.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

So, you do advertising, right? The truth is that advertising is a classic “tip of the iceberg” in marketing. Oh, and yes, some advertising, too. Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. Four Common Myths. One Key Similarity.