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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’ve heard it described as P2P, people to people. I’m a person, too, and I know that a red flag goes off, or something goes off in my brain, whenever I get an email that super highly designed or I see a banner online. We think of B2B as business to business. As a marketer, I know that. I’m just blind to that.