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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. I’ve heard it described as P2P, people to people. They can click the Contact Us button. You’ve been at Constant Contact.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

B2B marketers therefore need to create content for multiple stakeholders at every stage of the buying process : turning contacts into leads, leads into sales prospects, prospects into customers, and—ultimately—customers into brand advocates. One Key Similarity.