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How B2B marketers can turn Facebook into a lead generating machine

Biznology

Blog posts, ebooks , infographics , and whitepapers are all great examples of content you can and should share on Facebook and are great for generating leads. Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. 2, Don’t shill 24/7.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

There are plenty of exceptions to prove the rule. It's P2P and ONLY “personal&# brands exist in my Twitter stream. The research showed that people prefer to interact person to person (I like Mark William Schaefer's P2P). I don't have that research in front of me in this motel in suburban St. Fascinating.

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