Digital B2B Marketing

article thumbnail

How to Market to the New Mass of Influencers

Digital B2B Marketing

Today, there is a new mass of influencers, too numerous to connect with individually and not influential enough to warrant the expense of one-to-one outreach. Turnkey solution, from outreach to tracking, will deliver allow marketers to continue buying this reach for a price. They could brief them and spend time with them.

article thumbnail

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Or do you feel sufficient volume is possible through aggressive seeding and outreach? Your Turn What other ways do you ramp up inbound marketing programs to quickly get through the initial slow period? Please share your view in the comments below or with me on Twitter ( @wittlake ).

article thumbnail

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

In addition to blogger outreach (often included because of inbound marketing’s connection to social media), recommendations through press, analyst and media relations should be on nearly every inbound marketer’s agenda.