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Marketing Interactions
MAY 23, 2018
Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going. This means that all the hard work marketing has done across the organization will be minimized. I’m admittedly a data hound. Get Your Priorities in Order.
Marketing Interactions
JUNE 23, 2017
Internal interviews are valuable as a baseline for how your organization perceives and understands your buyers and customers. Even the same title will have vastly different perspectives, roles, and responsibilities if they work at an SMB vs. a large, global-enterprise company. 4 Steps to Developing a Buyer Persona.
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