Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. Twitter is a great option ( @corinnejames ) or email me – first name at blueconic dot com. I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

NOVEMBER 12, 2018

This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process. With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs).

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Below is a list of the top 50 influencers talking about MarTech on Twitter.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 16, 2018

This is what my dad told me, I’m twelve years old and I’m learning about feedback and process improvement. So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

APRIL 6, 2016

Rapidly changing technologies and attack methods cause approaches and security countermeasures to quickly become outdated and ineffective; in order to stay safe, people and organizations must both remain constantly vigilant as well as leverage the wisdom of experts. But the message is clear, healthcare organizations are under attack.

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0