Organization Process Research Twitter 
Chris Koch
MAY 14, 2010
Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.
Chris Koch
OCTOBER 30, 2009
These are not the people we imagine Twittering about their need for complex enterprise IT services. More importantly, we found that executives in large organizations use social media more than in smaller organizations, and that C-suite executives actually use social media more than their lower-level buying peers.
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Chris Koch
NOVEMBER 12, 2010
Most journalists have discovered social media as an important research tool. And research shows that even the stodgiest C-level executive does at least three web searches per day. Think of the traditional PR process as a supply chain with four steps: Subject matter expert identification and preparation. Get them twittering.
Chris Koch
JANUARY 8, 2010
We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out. Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.
Chris Koch
MAY 20, 2011
on the Savvy B2B Marketing Blog entitled How to Gain Real Traction with Thought Leadership, I talk about how marketers need to create an idea network within their organizations to spur their subject matter experts to start thinking. Marketers need to facilitate a process for internal development of ideas and for external feedback.
Chris Koch
NOVEMBER 13, 2009
Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these companies, there is little reason to twitter into the wind. Tags: ITSMA Research Social Media B2B marketing social media strategy social media technology.
Chris Koch
NOVEMBER 13, 2009
Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these companies, there is little reason to twitter into the wind. Tags: ITSMA Research Social Media B2B marketing social media strategy social media technology.
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