Everything Technology Marketing

DECEMBER 11, 2013

But while it seems that answers to many persistent marketing challenges are rising to the surface in the constant churn of data from social, mobile, and other online activity, the core tenet of Big Data remains as true as ever: In order to gather useful answers, you have to ask the right questions. We’ve identified three key steps.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. Your marketing organization will need the right people, processes, data and technology.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

AUGUST 22, 2010

Because B2B marketing teams needs to have a sound understanding and definition of the target market segments first in order to create compelling messages and content that addresses segment-specific business drivers and pain points, guides buyers through the buying process, and enables mass customized marketing and automated email nurturing campaigns (..)

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 14, 2010

This is where the field of marketing operations (MO) has received a lot of attention lately as a new marketing function designed to create cross-company alignment, performance visibility, and the foundational systems and processes that enable marketing to scale, become more effective and efficient, and contribute to company goals.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? Have you mapped out buyer personas and built profiles in order to align your messages and content with their needs? Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100