The Point
NOVEMBER 28, 2011
It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. A well-designed newsletter increases open rates, readership, sharing, and new subscribers. Make it look good.
The Point
SEPTEMBER 6, 2011
This served a number of purposes: introducing greater interactivity through functionality like comments and social sharing (Facebook, Twitter), but also leveraging newsletter content to drive increased search traffic and ultimately, more inbound inquiries.
The Point
FEBRUARY 4, 2013
Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. I believe this is because people more likely to complete this type of survey are those who feel positive about their own metrics.
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