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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

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Email Marketing KPIs You Should Be Tracking

Litmus

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Bounce rate.

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Which Email Marketing Trends Will Reign Supreme in 2023 and Beyond??

Scoop.it

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. Which one, in your opinion, is the most promising trend to look forward to? Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails.