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Is the quality of your data hindering your ABM success?

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In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors. Intent data helps determine which of your prospects are in-market and which are latent.

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The Need for a Demand Center

eTrigue

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today.

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The Need for a Demand Center

eTrigue

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today. The concept of a “demand center” has emerged at the. The post The Need for a Demand Center appeared first on eTrigue.

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How to Use Short Captivating Videos to Boost Sales

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In this article, I’ll show you how you can use short captivating videos to boost your sales online. No wonder more than 60% of marketers and small business owners said they plan to increase investment in video marketing in 2017. Create short video sales letters If a picture is worth a thousand words, then a video is worth a million.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

may indicate you should send an automated request for a recommendation or online review. The NPS asks how likely, on a scale of 0-10, the customer is to recommend you to a friend. Scores from 9-10 are promoters, and (bonus email!) It’s important to address a disclaimer. Yes, you can set and forget these emails, but only for a little while.