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Paid Search Basics for B2B Marketers

Launch Marketing

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. To get you started on beginning a paid search campaign, we cover some of the basics. Download the Next-Level Marketing eBook!

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100
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Recognizing our Agency Partner Founding Members

Sprout Social

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. B Squared Media. Bien Media. CF Search Marketing. Fifty & Five.

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Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Are your employees properly qualifying leads?

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Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. Are your employees properly qualifying leads?

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5 cost-effective internet marketing methods that could keep your company afloat

Integrated B2B

It can difficult to view any type of advertising strategy as being affordable or cost-effective when your company is behind on bills and is struggling to stay in business. Here are 5 internet marketing methods that can be used to keep your company afloat, even if you have nothing to invest but your own time: 1.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.