Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Well, you’re in the right place.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Your website isn’t a collection of pages, but a set of journeys. Is it journey-based?

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Behavioral marketing uses your visitors behavior, both on and off the website, to select just the right message, at just the right time. Look at your current website statistics. Lead Nurturing 101.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? your website, social media posts, newsletters). Using a wide variety of sources (e.g. Paid search.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? your website, social media posts, newsletters). Using a wide variety of sources (e.g. number of users/day, etc.)

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156