Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

APRIL 21, 2010

I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Here are a few general suggestions that I would recommend based on my observations: Respond better on Twitter.

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Service Best Practices Communities Twitter 100

Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JUNE 22, 2008

Therefore, if you have one of those newsletter sign up boxes on every page of your site (like the one I have in the top right hand corner) that says "Enter your email to get our newsletter", you may need to rethink this area as you're not providing a compelling reason for the visitor to sign up for your newsletter.

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Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

APRIL 7, 2010

Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters. If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. Just because a web visitor signed up for a white paper or a newsletter on your website and you have pasted a nice picture of the rep on your autoresponder doesn't give anyone the right to call them up.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100