Newsletter Public Relations Trade Show WOM 
markempa
MAY 20, 2005
« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).
Ambal's Amusings
OCTOBER 8, 2009
Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Trade show handouts. The content from the case study can be used in white papers and eBooks to show how a user has been successful.
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