Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
Youtube videos. Host tweet-ups, or networking events. Get them to interview your CEO or Evangelist. Make it cool to be in the tribe. Be different. Create awesome reasons for people to like you. Send fun gifts to known tribe members. Introduce tribe members to each other. Build that online community. Be genuine.
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