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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. search marketing.

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Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.”