Advertisements Narrowcasting PageRank Social Media 
Customer Experience Matrix
SEPTEMBER 9, 2009
Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Thus, social media present a major threat to search advertising revenues. social marketing.
Convince & Convert
MARCH 6, 2012
There was a reason why nobody in social media has written a book about the nature of influence. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.”
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