Customer Experience Matrix

APRIL 2, 2015

brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers. Essentially, it does multivariate testing with the test cases chosen by the system based on a huge database of marketing language and sophisticated semantic understanding.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 27, 2007

I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. Having personally researched Memetrics and Offermatica and taken a close look at the Optimost Web site, I know this is wrong.

Pricing 120

Pricing Price Segmentation Display 120

Customer Experience Matrix

NOVEMBER 29, 2006

(At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. Yes I read it before compiling my own list; let’s just call that “research”.) This covers many of the items I listed on Monday although of course it puts an Optimost-centric spin on them.

Terms and Conditions 120

Terms and Conditions Validation Aggregators Paper 120

Customer Experience Matrix

JANUARY 12, 2007

I spent some time yesterday researching metrics for customer experience. The need for it is the reason I spend so much time looking at things like marketing mix models, agent based models and multivariate testing systems. I wanted to see how other people approach the problem. Our position turns out to be unusual.

Lead Ranking 120

Lead Ranking Enterprise Management Lead Scoring Forecasting 120