Customer Experience Matrix

JANUARY 24, 2015

It creates email templates with personalization and embedded links but no dynamic content. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark. Most clients have fewer than ten employees.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 9, 2011

The simple scripting and personalization engines built into call center and Web products don't provide all this. Web site implementations can present offers, collect data, and run champion/challenger and multivariate tests. It can present different messages depending on the agent’s skill level.

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

JULY 14, 2009

Integration also makes it easier to coordinate activities such as personalization, behavior-based targeting, and tests. The lead score for each visitor’s interest in each category is the sum of the category scores for all the pages that person has visited. to each Web page or, potentially, to components within a page.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120