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This week’s AI-powered martech releases

Martech

It can make product recommendations, drive solutions and provide human-like interactions. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Writesonic ’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. This is how you can make your product better and ultimately increase your bottom line. You falsely fail to reject the Null Hypothesis.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

We are already carrying a big bag of diamonds (aka, SaaS products) and to fit another diamond in our satchel it needs to be so good it forces us to swap one of our diamonds for a new hunk of Bling. But it takes some analysis to determine if this is the case. Price: Not transparent. Optimizely pricing is not transparent.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Any ROI you get from free products will always be 100%, as long as you learn something. A/B, A/B/n, Multivariate and Split URL Testing: These are the essentials of most experimentation programs and GO has them.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Update your content to reflect the current situation and highlight the benefits of products that provide an escape. Conduct A/B or multivariate tests to optimize your conversion rate, improve user experience, or test landing page designs. To begin, we recommend taking this opportunity to build out your product and category pages.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always looked for systems that can improve our productivity, learn from our inputs, and adapt to our preferences. But for analysis and especially research, a human touch stays necessary.”

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.