article thumbnail

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. This approach is inspired by the pharmacy-medical practice of Randomized Controlled Trials.

article thumbnail

Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

Best online courses and certification programs for aspiring testers and optimizers: Conversion Optimization: The Practical Framework (Coursera). To ensure that qualitative and quantitative data tell an unbiased story, it’s important to follow best practices for data collection, analysis, and interpretation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). A/B, A/B/n, Multivariate and Split URL Testing: These are the essentials of most experimentation programs and GO has them. Is it transparent pricing or do you want to have a stronger grip on privacy matters?

article thumbnail

COVID-19 Frequently Asked Marketing Questions

Brightedge

Now that you have a plan and a content calendar with the most relevant topics for your site and audience, you should continue to employ SEO best practices that you already know are impactful to your site. Conduct A/B or multivariate tests to optimize your conversion rate, improve user experience, or test landing page designs.

article thumbnail

The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

This is exactly why AI won’t replace Review Mining as a practice, but indeed can help make it a less daunting task. But for analysis and especially research, a human touch stays necessary.” Learning that is transparently documented & shared. But sometimes you want learning. It is a means to an end.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.