AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data
PathFactory
JULY 3, 2019
We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? Now we can literally influence pipeline, look at closed won revenue and trace back the content that actually drove those decisions, that helped Bob become an MQL, and then progress through the rest of the funnel.
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