Remove Lead Nurturing Remove MQL Remove Sales Qualified Opportunity Remove Trade Show
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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? If you look at what’s inherent in a lead nurture program: You send email one. On a particular campaign, they saw a 92% increase in their sale qualified opportunities. Then wait two weeks.