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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? These people were progressing in the funnel. Then wait two weeks.