I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
Unbounce
MAY 15, 2019
Sales teams want sales qualified leads (SQLs) who are ready to buy. Marketing managers want ads with high CTRs and conversion rates. But when MQL and SQL goals collide , it gives visitors whiplash. I’d guess that the sales team (or business owner) is trying to weed out tire-kickers by tweaking the LP messaging.
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