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The 22 Best Virtual Event Platforms

Webbiquity

That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Webinars/webcasts (88%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. YouTube (69% vs. 61%). How Are They Doing It? Videos (87%).

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us in your booth.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers: Separate Your Buyer Personas. It can quickly become unfocused. And the List Goes On.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.