article thumbnail

Marketing Planning in Uncertain Times: How to Plan When Everything is in Flux

ClickDimensions

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Re-examine your budget.

article thumbnail

Why Does Brand Purpose Matter, and Where Does It Start?

Content Standard

The company even has a microsite dedicated to these efforts. Is brand purpose merely a marketing tool, or is it a larger business culture? Consumers are sensitive to brands faking altruism for the sake of selling more microwaves; even if it works out in the short-term, it’s likely to do lasting damage. Your CEO loves it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Of the 100 available types , the health-lifesci schema.org extension offers the following core options: Medical Condition – Any condition of the human body that affects the normal functioning of a person, whether physically or mentally. Includes diseases, injuries, disabilities, disorders, syndromes, etc.

SEO 58
article thumbnail

A Passion for Great Products!

SnapApp

My friends and I love to hike in extreme conditions, like Mt. I did, and to this day I truly believe it has increased my productivity significantly and provided me with creative and flexible tools. for our customers, wherever they want to engage, the web, ad units, microsite, Facebook or Twitter. Why do I love Lowa boots ?

Product 48
article thumbnail

Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

B2B marketers have traditionally gotten off easy in terms of strict accountability, but were often the first budget to get cut and were sometimes looked down upon by more accountable departments. Under adverse economic conditions, buyers are less inclined to purchase – plain and simple. Sales cycles are longer in a down economy.

article thumbnail

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

article thumbnail

Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 148