Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . The focus here should be on short video clips, posted immediately to the social networks most used by event participants.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. The focus here should be on short video clips, posted immediately to the social networks most used by event participants.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. The focus here should be on short video clips, posted immediately to the social networks most used by event participants.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

FEBRUARY 15, 2017

There are also multinational awards, like the Global Effie Awards and the Positive Change Effies, which celebrates marketing work that promotes positive environmental and social change. As of January 2017, Facebook continues to reign as the most-used social network worldwide. 13) Facebook Awards. 14) Halo Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works. When to use them.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105