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Animoto: Easy, Cost-Effective Video Content to Go

The Point

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. The process was remarkably simple and hassle-free. Well, one reason is cost.

Cost 100
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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Flexible lead scoring.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Sales Process / Methodology. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Marketing Automation.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Editorial calendars: For sites with high posting frequency, and especially those with multiple authors, plugins like WordPress Editorial Calendar and Edit Flow simplify the process of scheduling posts and collaborating among team members. JotForm does the same, and also integrates to Salesforce.com. Special-Purpose SEO Tools.

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Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Users can define standard process flows for outbound campaigns (such as Webinar invitations) and inbound responses (such as inquiries), again to standardize processes and save rework.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Our process at Moz isn’t much different than most companies. From a promotions perspective, involve publishers early on (as early as the idea generation process with those publishers you’ve formed strong relationships with).