markempa
AUGUST 17, 2007
Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
FEBRUARY 9, 2015
A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Newsletters — Print or email, or both, with articles that address customer challenges.
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WebMarketCentral
AUGUST 1, 2007
Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. in your booth. These tactics can be helpful, but aren't at the top of the list for effectiveness.
WebMarketCentral
DECEMBER 6, 2007
This is really the "meat" of the plan, the action items. That ought to get you started!
ClearVoice
JULY 12, 2022
On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Attending Conferences and Trade Shows in the Metaverse.
Hubspot
DECEMBER 16, 2013
Most of the time, traditional or paid media ends up costing a business more -- both in hard cost and missed opportunity costs (think about how much it costs just to sponsor one trade show. Newsletters. Microsites. Is that really money well spent?). In fact, Michael Brenner, Sr. 4 Tips to Getting More Budget or Buy-in.
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