Remove metamatch trial
article thumbnail

How to do marketing personalization at scale

Martech

Appcues’ personalized home pages Onboarding platform Appcues was looking for a way to bump up their demos and trials by optimizing conversion rates from their existing traffic. The personalized variant converted 42.54% more trials than the generic control! The first step was using UseProof, a tool for website personalization.

article thumbnail

6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

Metadata

Pro Tip: Use MetaMatch’s proprietary corporate identity graph to match personal emails to a single business profile, allowing you to find your target audience across B2B and B2C channels. The image below shows how you can use firmographic data to automatically update the headline to include the company’s name. Did you know?