Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JUNE 10, 2010

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. The survey takes less than 10 minutes to complete.

Social Media 100

Social Media Customer Surveys Peer-to-peer B2B Marketing 100

Everything Technology Marketing

JUNE 27, 2013

Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Download the new B2B Content Marketing Report to find out.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Everything Technology Marketing

APRIL 12, 2011

We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

JUNE 19, 2010

We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago. Marketing tactics that are trending down Now let's look at the activities that are down over the last 3 years.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Everything Technology Marketing

DECEMBER 1, 2010

(79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44) 39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36)

B2B Marketing 100

B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

MARCH 27, 2010

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100