Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

JUNE 28, 2013

Langstaff earned her Bachelor’s degree from San Diego State University and is accredited in Public Relations from the Public Relations Society of America (PRSA). Langstaff earned her Bachelor’s degree from San Diego State University and is accredited in Public Relations from the Public Relations Society of America (PRSA).

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

JUNE 26, 2014

She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs. Marge holds a MBA from the University of Oregon and a B.S. in Electrical Engineering from the University of Illinois. .

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JULY 22, 2014

Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. Mick Hollison is the CMO of InsideSales.com.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100