Content Marketing is the New PR
The Effective Marketer
APRIL 4, 2013
That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. 20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). The Changing Role of PR.
Let's personalize your content