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Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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10 Essential Content Marketing Roles for a Successful Strategy

Marketing Insider Group

Community Managers Ensure you’re getting engagement on social platforms and other media by putting someone in the position of community manager. Prime the Pump for Filling Your Content Marketing Roles Filling this list of content marketing roles might seem overwhelming, especially if you’re an SMB.

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TrustRadius: Telling Stories With Data

Content4Demand

Essentially, we looked at buyers that are coming from the enterprise versus mid-market and SMB. We use it in our BDR research, our outreach, we use it in our website. Allyson Havener: One of the things that we did is sliced and diced it in different ways. You can start to see these trends. We’ll have some examples later.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. The same is true of social media.