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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. That evolution has put us squarely in the midst of an SEO data revolution with more ranking factors and data points to consider. There is an essential symmetry between the two. Customer behavior is less transparent.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Being engaged on social is vital to protecting their brand and retaining customers. And that includes on their service channel of choice: social media.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. on May 30, 2012 to discuss mobile privacy, advertising and consumer data. Five Focuses.

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Demystifying data driven advertising

Choozle

According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. The least trusted were Uber (five percent), Snapchat (six percent) and Twitter (eight percent). The value of data in digital marketing.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.