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Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals

Hubspot

But, even if you do old-school outbound stuff like cold calling and direct mail (or that crazy effective 1-2-3 direct-mail-cold-call-trade-show-punch), you should have a handle on your 'appointments set' to customer close ratio. If your organization doesn't have a handle on it, I'd recommend starting a free trial of salesforce.com.

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