Remove Media Remove Microsite Remove Tools Remove Wiki
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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? They help capturing more leads on the website with effective landing pages or microsites. You can also follow Jep on Twitter ( @jepc ).

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How to Write a Strategic Marketing Plan

WebMarketCentral

Divide this into three sections—strategies, tactics and tools. Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. That ought to get you started!

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". What happens in larger organizations is that individual teams or divisions will pick up a multitude or tools over time. Microsites.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking.