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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMB : Small and Medium Businesses. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations?